Charlie Chang’s apps

Client Content OS

Content creation, approvals, scheduling, and reporting.

The agency side of content: making it, getting it approved, scheduling it and reporting on it, per client, without the approval thread living in email. Every asset has a state everybody can see.

What a v1 does5 features
  • Content calendars per client, visible to the client
  • Approval rounds with comments pinned to the asset
  • Scheduling straight to the client's own accounts
  • White-label reporting on a monthly cycle
  • Asset library per client with usage rights recorded

The market

Proven marketAgency and client management
100,000 membersat HoneyBook, with over $1B booked through the platform

HoneyBook raised $155M at a $1B valuation, and Bonsai and Dubsado occupy the same space on paid tiers. At $79 a month this is priced for the same buyer.

Where these numbers come from
CompanyEarnsReachSource
HoneyBook$1B+ booked · $155M raised at $1B valuation100,000+ membersCompany-stated / announced funding
BonsaiPaid tiersNot publishedPublished pricing
DubsadoPaid tiersNot publishedPublished pricing

Why this audience

This audience delivers content for clients and the approval loop lives in email, which is where deadlines die. They are running several clients at once. Calendars, approvals and reporting per client is the operational fix for a mess they can describe precisely.

Before it can launch

No licence, certification or data agreement stands between this and a launch — app-store review and an ordinary privacy policy aside.

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.05% of 2M followers · capped at 50,000

Price per month$79

Opens on the price this idea was costed at, $79.

1,000 paying — 0.05% of 2M followers — × $79 a month = $79,000 a month

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Revenue a month$01234567890123456789,012345678901234567890123456789
Over twelve months$012345678901234567890123456789,012345678901234567890123456789

Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.

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