Charlie Chang’s apps

Social Media Agency OS

Full operating system for starting and running a social-media agency.

Everything needed to start and run a social media agency: finding clients, onboarding them, doing the work, getting it approved, reporting and getting paid. One system rather than the eight most agencies stitch together.

What a v1 does5 features
  • Client pipeline from prospect to signed
  • Onboarding that collects accounts and access properly
  • Content production and approval per client
  • Scheduling to the client's own accounts
  • Retainer billing and white-label reporting

The market

Proven marketAgency and client management
100,000 membersat HoneyBook, with over $1B booked through the platform

HoneyBook raised $155M at a $1B valuation, and Bonsai and Dubsado occupy the same space on paid tiers. At $99 a month this is priced for the same buyer.

Where these numbers come from
CompanyEarnsReachSource
HoneyBook$1B+ booked · $155M raised at $1B valuation100,000+ membersCompany-stated / announced funding
BonsaiPaid tiersNot publishedPublished pricing
DubsadoPaid tiersNot publishedPublished pricing

Why this audience

A large part of this audience is trying to start a social-media agency because the content keeps showing that it works. They have the skill and no operating system for it. Everything between finding a client and getting paid is the part they are improvising.

Before it can launch

No licence, certification or data agreement stands between this and a launch — app-store review and an ordinary privacy policy aside.

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.05% of 2M followers · capped at 50,000

Price per month$99

Opens on the price this idea was costed at, $99.

1,000 paying — 0.05% of 2M followers — × $99 a month = $99,000 a month

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Revenue a month$01234567890123456789,012345678901234567890123456789
Over twelve months$0123456789,012345678901234567890123456789,012345678901234567890123456789

Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.

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