Charlie Chang’s apps

ScaleOS

Software layer for running a social-media service business at scale.

For a service business past the point where the founder can hold it in their head: capacity, utilisation, delivery quality and margin per client, across a team. It answers whether the next client can be taken on.

What a v1 does5 features
  • Capacity and utilisation per person and per team
  • Margin per client, so the unprofitable ones are visible
  • Delivery tracked against what was sold
  • Whether the next client can be taken, with the evidence
  • Hiring modelled against the pipeline

The market

Proven marketAgency and client management
100,000 membersat HoneyBook, with over $1B booked through the platform

HoneyBook raised $155M at a $1B valuation, and Bonsai and Dubsado occupy the same space on paid tiers. At $199 a month this is priced for the same buyer.

Where these numbers come from
CompanyEarnsReachSource
HoneyBook$1B+ booked · $155M raised at $1B valuation100,000+ membersCompany-stated / announced funding
BonsaiPaid tiersNot publishedPublished pricing
DubsadoPaid tiersNot publishedPublished pricing

Why this audience

The further end of this audience has an agency that works and a founder who is the bottleneck. Capacity, utilisation and margin per client are the numbers deciding whether the next client is a win or a loss. They are making that call on instinct.

Before it can launch

No licence, certification or data agreement stands between this and a launch — app-store review and an ordinary privacy policy aside.

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.05% of 2M followers · capped at 50,000

Price per month$199

Opens on the price this idea was costed at, $199.

1,000 paying — 0.05% of 2M followers — × $199 a month = $199,000 a month

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Revenue a month$012345678901234567890123456789,012345678901234567890123456789
Over twelve months$0123456789,012345678901234567890123456789,012345678901234567890123456789

Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.

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