Charlie Chang’s apps

Get My First Client

Guide beginners from niche selection through outreach and first client.

Takes a beginner from no niche to a signed client, in order, with the awkward parts scripted. It is aimed at the person who has learned the skill and has not yet asked anybody for money.

What a v1 does5 features
  • A niche chosen from demand and from what the user can already do
  • An offer and a price, written out
  • Prospect lists built for that niche
  • Outreach scripts, plus what to say to the replies
  • A first-call structure that ends in an actual ask

The market

Proven marketSales prospecting and lead gen
$150M ARRat Apollo.io, valued at $1.6B

Clay reached $100M ARR in November 2025, growing 263% year on year at a $3.1B valuation. Business buyers pay readily in this category, which supports $29 a month.

Where these numbers come from
CompanyEarnsReachSource
Apollo.io$150M ARR, 2025 · $1.6B valuation275M+ contacts, 73M+ companies in databaseIndependent estimate, 2025
Clay$100M ARR, Nov 2025 (+263% YoY) · $3.1B valuationNot publishedIndependent estimate
InstantlyPaid tiersNot publishedPublished pricing

Why this audience

These viewers have learned the skill and have not yet asked anybody for money, which is where most of them stop. The gap is not capability, it is the first conversation. Scripts for exactly that moment sell to a group who know precisely what they are stuck on.

Before it can launch

No licence, certification or data agreement stands between this and a launch — app-store review and an ordinary privacy policy aside.

How the pricing works

Bought before there is an agency to expense it to, so it is priced as a personal subscription and expected to churn the month the first client signs - which is the outcome it sells.

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.05% of 2M followers · capped at 50,000

Price per month$29

Opens on the price this idea was costed at, $29.

1,000 paying — 0.05% of 2M followers — × $29 a month = $29,000 a month

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Revenue a month$01234567890123456789,012345678901234567890123456789
Over twelve months$012345678901234567890123456789,012345678901234567890123456789

Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.

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