Business Case Study Engine
Structure interviews into business-model and financial data.
Turns interviews and articles into structured, comparable records: the model, the numbers, the timeline and the moves that mattered. A library of case studies that can be queried rather than read.
What a v1 does5 features
- Interviews structured into a consistent record
- Financials extracted where they are stated
- Comparison across businesses of the same type
- Search by model, margin, capital or timeline
- Sources kept against every figure
The market
People pay reliably to learn how to run a business, and HoneyBook's 100,000 members show they pay to run one. Paying to validate an idea before starting is much less established. These are adjacent comparables rather than direct ones, and $39 a month should be read that way.
Where these numbers come from
| Company | Earns | Reach | Source |
|---|---|---|---|
| LivePlan | Consumer-priced SaaS | Not published | Published pricing |
| Coursera | $757.5M revenue, FY2025 | 197M registered learners | Public filings, 2025 |
| HoneyBook | $1B+ booked | 100,000+ members | Company-stated |
Why this audience
These viewers compare businesses constantly - which model, which margins, which is worth copying. The content gives them one at a time in prose. A structured, queryable library is what they are trying to build in their heads.
Before it can launch
No licence, certification or data agreement stands between this and a launch — app-store review and an ordinary privacy policy aside.
What it earns
Drag me Every figure recalculates as you go.
0.05% of 2M followers · capped at 50,000
Opens on the price this idea was costed at, $39.
1,000 paying — 0.05% of 2M followers — × $39 a month = $39,000 a month
Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.
Is this the one for your audience?
We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.
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