Charlie Chang’s apps

Agency Launchpad

Beginner-focused social-media agency system.

The first ninety days of an agency for somebody who has never run one: what to sell, what to charge, who to approach and what to do once somebody says yes.

What a v1 does5 features
  • A service and a price decided before outreach starts
  • Prospect lists for the chosen niche
  • Outreach scripts and the answers to the usual objections
  • Contracts and onboarding for the first client
  • Delivery checklists so the first job goes well

The market

Proven marketAgency and client management
100,000 membersat HoneyBook, with over $1B booked through the platform

HoneyBook raised $155M at a $1B valuation, and Bonsai and Dubsado occupy the same space on paid tiers. At $39 a month this is priced for the same buyer.

Where these numbers come from
CompanyEarnsReachSource
HoneyBook$1B+ booked · $155M raised at $1B valuation100,000+ membersCompany-stated / announced funding
BonsaiPaid tiersNot publishedPublished pricing
DubsadoPaid tiersNot publishedPublished pricing

Why this audience

This is the beginner end of the agency audience: no clients, no service defined, no price. The content has convinced them it is possible. The first ninety days, laid out, is the thing standing between belief and a first invoice.

Before it can launch

No licence, certification or data agreement stands between this and a launch — app-store review and an ordinary privacy policy aside.

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.05% of 2M followers · capped at 50,000

Price per month$39

Opens on the price this idea was costed at, $39.

1,000 paying — 0.05% of 2M followers — × $39 a month = $39,000 a month

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Revenue a month$01234567890123456789,012345678901234567890123456789
Over twelve months$012345678901234567890123456789,012345678901234567890123456789

Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.

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