Simon Squibb’s apps

Founder OS

Combine thinking space, decision coach, customer roleplay, pricing intelligence, agents, and launch management.

The bundle: thinking space, decision coach, customer roleplay, pricing intelligence, agents and launch management under one roof. Built for a founder who would otherwise be choosing between six subscriptions.

What a v1 does5 features
  • Every module in one place, sharing the same business context
  • Decisions, pricing and launches connected rather than siloed
  • AI personas and agents with the company's real context
  • One price for the platform
  • One login and one place the work lives

The market

Adjacent marketTask and daily planning
50M usersat Todoist, of whom roughly 300,000 pay

That is about 0.6% conversion at the most successful independent task manager there is. Motion went from $2M to $50M in under two years charging $19 to $34 a month, and Sunsama charges $16 to $20. At $149 a month this is more than four times the most either charges. It is priced as a bundle of nine tools rather than as a planner, and the eight of those sold by the month come to $418 a month bought separately.

Where these numbers come from
CompanyEarnsReachSource
Todoist$26.5M a year50M+ users · ~300k paying customersIndependent estimate
Motion$2M to $50M ARR in under two yearsNot publishedIndependent estimate
Sunsama$16–20/moNot publishedPublished pricing, 2026

Why this audience

The far end of this audience is running the whole thing alone - thinking, pricing, customers, launches - and would otherwise be choosing between six subscriptions on no revenue. Bundling them is not a packaging decision here; it is the only affordable shape.

Before it can launch

No licence, certification or data agreement stands between this and a launch — app-store review and an ordinary privacy policy aside.

How the pricing works

The bundle of the nine above. One price, because a founder choosing between six modules is doing procurement instead of work.

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.0055% of 18.2M followers · capped at 50,000

Price per month$149

Opens on the price this idea was costed at, $149.

1,000 paying — 0.0055% of 18.2M followers — × $149 a month = $149,000 a month

Paying users0123456789,012345678901234567890123456789
Revenue a month$012345678901234567890123456789,012345678901234567890123456789
Over twelve months$0123456789,012345678901234567890123456789,012345678901234567890123456789

Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.

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