Simon Squibb’s apps

AI Launch Advisor

Help determine where and when to launch based on audience, market, competition, and channels.

Answers where and when to launch, given who the audience is and what the market already looks like. It picks the channels worth the effort and names the ones that will not repay it.

What a v1 does5 features
  • Channels ranked for this specific audience and product
  • Timing informed by what competitors are doing
  • The messaging angle each channel rewards
  • What is required to be ready for each channel
  • An honest list of the channels not worth trying

The market

Proven marketSales prospecting and lead gen
$150M ARRat Apollo.io, valued at $1.6B

Clay reached $100M ARR in November 2025, growing 263% year on year at a $3.1B valuation. Business buyers pay readily in this category, which supports $39 a month.

Where these numbers come from
CompanyEarnsReachSource
Apollo.io$150M ARR, 2025 · $1.6B valuation275M+ contacts, 73M+ companies in databaseIndependent estimate, 2025
Clay$100M ARR, Nov 2025 (+263% YoY) · $3.1B valuationNot publishedIndependent estimate
InstantlyPaid tiersNot publishedPublished pricing

Why this audience

This audience launches with more enthusiasm than targeting, which the content addresses directly. Where and when to launch is a decision they currently make by defaulting to whatever platform they already use. Being told which channels will not repay the effort is the useful half.

Before it can launch

No licence, certification or data agreement stands between this and a launch — app-store review and an ordinary privacy policy aside.

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.0055% of 18.2M followers · capped at 50,000

Price per month$39

Opens on the price this idea was costed at, $39.

1,000 paying — 0.0055% of 18.2M followers — × $39 a month = $39,000 a month

Paying users0123456789,012345678901234567890123456789
Revenue a month$01234567890123456789,012345678901234567890123456789
Over twelve months$012345678901234567890123456789,012345678901234567890123456789

Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.

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