Simon Squibb’s apps

Business Idea Risk Checker

Flag assumptions or decisions that could significantly weaken a business.

Looks for the things that quietly kill businesses: one customer carrying the revenue, a licence nobody checked, a margin too thin to survive a bad quarter, a supplier with no alternative.

What a v1 does5 features
  • Concentration risk in customers, suppliers and channels
  • Regulatory and licensing requirements checked for the trade
  • Margin stress-tested against a bad quarter
  • Each risk rated by likelihood and by what it would cost
  • Something specific to do about each one

The market

Adjacent market
$757Ma year at Coursera, from 197M registered learners

People pay reliably to learn how to run a business, and HoneyBook's 100,000 members show they pay to run one. Paying to validate an idea before starting is much less established. These are adjacent comparables rather than direct ones, and $19 per idea checked should be read that way.

Where these numbers come from
CompanyEarnsReachSource
LivePlanConsumer-priced SaaSNot publishedPublished pricing
Coursera$757.5M revenue, FY2025197M registered learnersPublic filings, 2025
HoneyBook$1B+ booked100,000+ membersCompany-stated

Why this audience

These viewers are starting from very little and cannot afford one avoidable mistake. The content is full of the specific things that sink early businesses. Flagging concentration, licensing and thin margins is the same warning, applied to their own plan.

Before it can launch

No licence, certification or data agreement stands between this and a launch — app-store review and an ordinary privacy policy aside.

How the pricing works

Per idea checked. Somebody with one idea will not subscribe, and somebody with ten is worth more than a subscription would collect.

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.0055% of 18.2M followers · capped at 50,000

Price per use$19

Opens on the price this idea was costed at, $19.

Purchases per user per year2

A quarter is one purchase every four years; twelve is monthly.

1,000 paying — 0.0055% of 18.2M followers — × $19 × 2 purchases a year = $38,000 a year

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Revenue a month$0123456789,012345678901234567890123456789
Over twelve months$01234567890123456789,012345678901234567890123456789

Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.

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