Business Idea Risk Checker
Flag assumptions or decisions that could significantly weaken a business.
Looks for the things that quietly kill businesses: one customer carrying the revenue, a licence nobody checked, a margin too thin to survive a bad quarter, a supplier with no alternative.
What a v1 does5 features
- Concentration risk in customers, suppliers and channels
- Regulatory and licensing requirements checked for the trade
- Margin stress-tested against a bad quarter
- Each risk rated by likelihood and by what it would cost
- Something specific to do about each one
The market
People pay reliably to learn how to run a business, and HoneyBook's 100,000 members show they pay to run one. Paying to validate an idea before starting is much less established. These are adjacent comparables rather than direct ones, and $19 per idea checked should be read that way.
Where these numbers come from
| Company | Earns | Reach | Source |
|---|---|---|---|
| LivePlan | Consumer-priced SaaS | Not published | Published pricing |
| Coursera | $757.5M revenue, FY2025 | 197M registered learners | Public filings, 2025 |
| HoneyBook | $1B+ booked | 100,000+ members | Company-stated |
Why this audience
These viewers are starting from very little and cannot afford one avoidable mistake. The content is full of the specific things that sink early businesses. Flagging concentration, licensing and thin margins is the same warning, applied to their own plan.
Before it can launch
No licence, certification or data agreement stands between this and a launch — app-store review and an ordinary privacy policy aside.
How the pricing works
Per idea checked. Somebody with one idea will not subscribe, and somebody with ten is worth more than a subscription would collect.
What it earns
Drag me Every figure recalculates as you go.
0.0055% of 18.2M followers · capped at 50,000
Opens on the price this idea was costed at, $19.
A quarter is one purchase every four years; twelve is monthly.
1,000 paying — 0.0055% of 18.2M followers — × $19 × 2 purchases a year = $38,000 a year
Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.
Is this the one for your audience?
We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.
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