Founder Decision Coach
Review reasoning, challenge assumptions, and point out potential problems.
Reviews the reasoning behind a decision rather than the decision itself: what is being assumed, what evidence exists, what has been ignored because it is inconvenient.
What a v1 does5 features
- Assumptions extracted and separated from facts
- The evidence for each, or the absence of it
- The strongest case against the chosen option
- What would have to be true for this to work
- The decision and its reasoning stored to revisit
The market
People pay reliably to learn how to run a business, and HoneyBook's 100,000 members show they pay to run one. Paying to validate an idea before starting is much less established. These are adjacent comparables rather than direct ones, and $39 a month should be read that way.
Where these numbers come from
| Company | Earns | Reach | Source |
|---|---|---|---|
| LivePlan | Consumer-priced SaaS | Not published | Published pricing |
| Coursera | $757.5M revenue, FY2025 | 197M registered learners | Public filings, 2025 |
| HoneyBook | $1B+ booked | 100,000+ members | Company-stated |
Why this audience
This audience has seen founders talked out of bad reasoning on camera and found it useful rather than humiliating. They are open to being challenged, which is rarer than it sounds. Reviewing the reasoning rather than the decision fits what they already accept.
Before it can launch
No licence, certification or data agreement stands between this and a launch — app-store review and an ordinary privacy policy aside.
What it earns
Drag me Every figure recalculates as you go.
0.0055% of 18.2M followers · capped at 50,000
Opens on the price this idea was costed at, $39.
1,000 paying — 0.0055% of 18.2M followers — × $39 a month = $39,000 a month
Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.
Is this the one for your audience?
We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.
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