Simon Squibb’s apps

Dynamic Pricing Calculator

Use competitors, market conditions, positioning, and features to recommend a price range.

Recommends a price range from what competitors charge, what the market will bear, how the business is positioned and what it actually delivers. It gives a range and the reasoning, not a single number.

What a v1 does5 features
  • A range with the reasoning, not one figure
  • Competitor pricing from public or licensed sources
  • Positioning and feature differences weighed
  • Margin at each point in the range
  • Recommendations always specific to this business

The market

Adjacent marketPricing intelligence
$1.234Ba year at Klaviyo, from 193,000 commerce customers

Direct comparables such as Prisync are small and private. What the adjacent spend establishes is that commerce operators buy software of this kind readily. At $49 a month this is priced for the same buyer, and the comparison is adjacent rather than direct.

Where these numbers come from
CompanyEarnsReachSource
Klaviyo$1.234B revenue, FY2025193,000+ customersPublic filings, 2025
impact.com~$270M ARR~$120B GMV flowing throughCompany announcement, 2026
PrisyncPublished SaaS tiersNot publishedPublished pricing

Why this audience

Pricing is a stated subject here, and the audience under-prices out of fear rather than analysis. They have been told this repeatedly. A defensible range with the reasoning attached gives them something to hold onto at the moment of quoting.

Before it can launch

  • Competitor prices from public sources or by agreement. Recommendations stay per-customer: a tool that aligns prices between competitors is an antitrust problem, not a feature

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.0055% of 18.2M followers · capped at 50,000

Price per month$49

Opens on the price this idea was costed at, $49.

1,000 paying — 0.0055% of 18.2M followers — × $49 a month = $49,000 a month

Paying users0123456789,012345678901234567890123456789
Revenue a month$01234567890123456789,012345678901234567890123456789
Over twelve months$012345678901234567890123456789,012345678901234567890123456789

Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.

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