Simon Squibb’s apps

AI Advisor Roleplay

AI personas representing target customers, investors, experts, or stakeholders who evaluate a product.

Puts an idea in front of the people who would judge it - a sceptical customer, an investor, an expert in the field - and lets them push back before the real ones do. Each persona argues from its own interests.

What a v1 does5 features
  • Personas built from a real target customer or investor profile
  • Each argues from its own interests, not generically
  • Objections raised in the order they usually come
  • A transcript with the strongest objections marked
  • Difficulty setting, from friendly to hostile

The market

Adjacent marketBusiness planning and validation
$757Ma year at Coursera, from 197M registered learners

People pay reliably to learn how to run a business, and HoneyBook's 100,000 members show they pay to run one. Paying to validate an idea before starting is much less established. These are adjacent comparables rather than direct ones, and $39 a month should be read that way.

Where these numbers come from
CompanyEarnsReachSource
LivePlanConsumer-priced SaaSNot publishedPublished pricing
Coursera$757.5M revenue, FY2025197M registered learnersPublic filings, 2025
HoneyBook$1B+ booked100,000+ membersCompany-stated

Why this audience

This audience is being coached in public - pitching, being questioned, being told what is weak. They have watched the pushback happen to somebody else and want it before they are in the room. Personas that argue from their own interests is that experience made private and repeatable.

Before it can launch

No licence, certification or data agreement stands between this and a launch — app-store review and an ordinary privacy policy aside.

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.0055% of 18.2M followers · capped at 50,000

Price per month$39

Opens on the price this idea was costed at, $39.

1,000 paying — 0.0055% of 18.2M followers — × $39 a month = $39,000 a month

Paying users0123456789,012345678901234567890123456789
Revenue a month$01234567890123456789,012345678901234567890123456789
Over twelve months$012345678901234567890123456789,012345678901234567890123456789

Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.

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