Simon Squibb’s apps

AI Launch Manager

Turn a launch strategy into tasks, milestones, channels, campaigns, and progress tracking.

Turns a launch plan into the work: tasks, owners, dates, channels and campaigns, tracked to the day. Built for the stretch between deciding to launch and having launched.

What a v1 does5 features
  • A launch plan broken into dated tasks with owners
  • Campaigns per channel, with assets attached
  • A countdown view of what is blocking the date
  • Progress visible to everybody involved
  • A post-launch report of what each channel produced

The market

Proven marketSales prospecting and lead gen
$150M ARRat Apollo.io, valued at $1.6B

Clay reached $100M ARR in November 2025, growing 263% year on year at a $3.1B valuation. Business buyers pay readily in this category, which supports $59 a month.

Where these numbers come from
CompanyEarnsReachSource
Apollo.io$150M ARR, 2025 · $1.6B valuation275M+ contacts, 73M+ companies in databaseIndependent estimate, 2025
Clay$100M ARR, Nov 2025 (+263% YoY) · $3.1B valuationNot publishedIndependent estimate
InstantlyPaid tiersNot publishedPublished pricing

Why this audience

These viewers get from idea to plan and then lose the launch to the gap between deciding and doing. The content is about starting, relentlessly. Turning the plan into dated tasks is what converts intent into a launch date.

Before it can launch

No licence, certification or data agreement stands between this and a launch — app-store review and an ordinary privacy policy aside.

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.0055% of 18.2M followers · capped at 50,000

Price per month$59

Opens on the price this idea was costed at, $59.

1,000 paying — 0.0055% of 18.2M followers — × $59 a month = $59,000 a month

Paying users0123456789,012345678901234567890123456789
Revenue a month$01234567890123456789,012345678901234567890123456789
Over twelve months$012345678901234567890123456789,012345678901234567890123456789

Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.

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