Property Comparison
Compare properties on total cost, taxes, HOA, mortgage, and financial implications.
Puts two or three properties side by side on what they will actually cost to live in - mortgage, taxes, fees, insurance, commute - rather than on asking price and photographs.
What a v1 does5 features
- Total monthly cost per property, fully loaded
- Taxes, association fees and insurance included
- Commute time and cost as part of the comparison
- Price history and time on market for each
- A shareable comparison for whoever else is deciding
The market
Redfin draws about 93M monthly visitors and also earns from transactions. Consumer property search is free everywhere it currently exists, so charging a buyer $9 a month would be new.
Where these numbers come from
| Company | Earns | Reach | Source |
|---|---|---|---|
| Zillow | Monetises agents; free to buyers | 221M average monthly unique users | Model, consumer side is free |
| Redfin | Monetises transactions | ~93.2M monthly visitors | Model, consumer side is free |
| Houzz | $379.7M annual revenue | 70M+ homeowners | Independent estimate, 2026 |
Why this audience
These viewers evaluate large purchases on total cost rather than sticker price - that framing is the content's signature. Applied to property, it is the comparison estate agents avoid making. The audience is already fluent in the thinking.
Before it can launch
- An IDX feed agreement per MLS and NAR display rules; the Fair Housing Act governs how results may be filtered and described
What it earns
Drag me Every figure recalculates as you go.
0.053% of 1.9M followers · capped at 50,000
Opens on the price this idea was costed at, $9.
1,000 paying — 0.053% of 1.9M followers — × $9 a month = $9,000 a month
Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.
Is this the one for your audience?
We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.
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