Shelby Church’s apps

Life Admin OS

Manage bills, renewals, warranties, subscriptions, appointments, documents, and life admin.

Bills, renewals, warranties, appointments and documents, tracked as one system rather than as scattered reminders. It is built around the fact that the cost of forgetting is money, not tidiness.

What a v1 does5 features
  • Bills and renewals dated and tracked automatically
  • Warranties stored with receipts and expiry dates
  • Appointments and the things that must precede them
  • Documents indexed and searchable
  • A single view of what is due in the next month

The market

Proven marketTask and daily planning
50M usersat Todoist, of whom roughly 300,000 pay

That is about 0.6% conversion at the most successful independent task manager there is. Motion went from $2M to $50M in under two years charging $19 to $34 a month, and Sunsama charges $16 to $20. At $8 a month this is priced below both.

Where these numbers come from
CompanyEarnsReachSource
Todoist$26.5M a year50M+ users · ~300k paying customersIndependent estimate
Motion$2M to $50M ARR in under two yearsNot publishedIndependent estimate
Sunsama$16–20/moNot publishedPublished pricing, 2026

Why this audience

This audience pays the cost of forgetting - the auto-renewal at a worse price, the expired warranty, the appointment not booked. They are organised in intent and scattered in practice. Bills, renewals and documents in one timeline is a fix they can immediately price.

Before it can launch

No licence, certification or data agreement stands between this and a launch — app-store review and an ordinary privacy policy aside.

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.053% of 1.9M followers · capped at 50,000

Price per month$8

Opens on the price this idea was costed at, $8.

1,000 paying — 0.053% of 1.9M followers — × $8 a month = $8,000 a month

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Revenue a month$0123456789,012345678901234567890123456789
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Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.

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