Shelby Church’s apps

Lifestyle Planner

Design a desired lifestyle and calculate what it costs.

Start from the life somebody actually wants - the city, the house, the hours, the travel - and work out what it costs and what income supports it. It turns a vague aspiration into a number and a distance.

What a v1 does5 features
  • A described lifestyle costed properly, item by item
  • The income and assets required to sustain it
  • The gap between here and there, in years
  • Locations compared on real cost of living
  • Trade-offs modelled - work less, move, spend differently

The market

Proven marketTask and daily planning
50M usersat Todoist, of whom roughly 300,000 pay

That is about 0.6% conversion at the most successful independent task manager there is. Motion went from $2M to $50M in under two years charging $19 to $34 a month, and Sunsama charges $16 to $20. At $7 a month this is priced below both.

Where these numbers come from
CompanyEarnsReachSource
Todoist$26.5M a year50M+ users · ~300k paying customersIndependent estimate
Motion$2M to $50M ARR in under two yearsNot publishedIndependent estimate
Sunsama$16–20/moNot publishedPublished pricing, 2026

Why this audience

This audience is explicitly interested in what a given life costs - the city, the flat, the hours. They watch the arithmetic of lifestyle rather than the aesthetics. Costing a described life and naming the income it needs is the calculation they are attempting.

Before it can launch

No licence, certification or data agreement stands between this and a launch — app-store review and an ordinary privacy policy aside.

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.053% of 1.9M followers · capped at 50,000

Price per month$7

Opens on the price this idea was costed at, $7.

1,000 paying — 0.053% of 1.9M followers — × $7 a month = $7,000 a month

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Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.

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