Shelby Church’s apps

Adulting OS

Manage money, housing, subscriptions, insurance, purchases, and recurring life tasks.

The recurring life admin nobody is taught and everybody eventually pays for: renewals, insurance, subscriptions, deposits, the appointments that need booking six months out. It knows what is coming and says so in time.

What a v1 does5 features
  • Every recurring obligation in one timeline
  • Renewals flagged before they auto-renew at a worse price
  • Documents stored where they will be found again
  • Money, housing and insurance handled in one place
  • A weekly list of what actually needs doing

The market

Proven marketTask and daily planning
50M usersat Todoist, of whom roughly 300,000 pay

That is about 0.6% conversion at the most successful independent task manager there is. Motion went from $2M to $50M in under two years charging $19 to $34 a month, and Sunsama charges $16 to $20. At $9 a month this is priced below both.

Where these numbers come from
CompanyEarnsReachSource
Todoist$26.5M a year50M+ users · ~300k paying customersIndependent estimate
Motion$2M to $50M ARR in under two yearsNot publishedIndependent estimate
Sunsama$16–20/moNot publishedPublished pricing, 2026

Why this audience

These viewers are working out how life administration is supposed to work while doing it, which is the register of the content. Insurance, subscriptions, housing and renewals are being handled reactively. A system for the recurring parts is what they keep improvising.

Before it can launch

  • Open-banking access through Plaid

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.053% of 1.9M followers · capped at 50,000

Price per month$9

Opens on the price this idea was costed at, $9.

1,000 paying — 0.053% of 1.9M followers — × $9 a month = $9,000 a month

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Revenue a month$0123456789,012345678901234567890123456789
Over twelve months$012345678901234567890123456789,012345678901234567890123456789

Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.

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