UpFlip’s apps

Small Business OS

CRM, leads, quotes, invoices, scheduling, jobs, expenses, and reporting.

Everything a small operator currently runs from a phone, a notebook and a bank app: leads, quotes, jobs, scheduling, invoices, expenses and what the month made. One system, per business rather than per seat.

What a v1 does5 features
  • Leads through to invoice in one pipeline
  • Quotes that convert into scheduled jobs
  • Scheduling for a small crew, visible on their phones
  • Invoicing with card payment through Stripe
  • A monthly view of what the business actually made

The market

Proven marketField service and small-business OS
$771.9Ma year at ServiceTitan, growing 27%

Jobber reports over 400,000 home service professionals on its platform at $25 to $249 a month, and Housecall Pro charges $49 to $300. At $129 a month this sits inside a proven band.

Where these numbers come from
CompanyEarnsReachSource
ServiceTitan$771.9M revenue, FY2025 (+27%)Not publishedSEC 10-K
Jobber$25–249/mo400,000+ home-service professionalsPublished pricing, 2026
Housecall Pro$49–300+/moNot publishedPublished pricing, 2026

Why this audience

This audience contains real operators running real jobs from a phone and a notebook. They are not looking for software and would be sold by seeing an operation run properly. Quotes, jobs, invoices and what the month made is what they are currently doing across four apps.

Before it can launch

  • PCI DSS SAQ-A - invoicing means taking cards, done through Stripe so card data never reaches our servers

How the pricing works

Per business, up to five users, not per seat. Seat pricing on a three-person landscaping crew collects less and costs more to explain.

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.05% of 2M followers · capped at 50,000

Price per month$129

Opens on the price this idea was costed at, $129.

1,000 paying — 0.05% of 2M followers — × $129 a month = $129,000 a month

Paying users0123456789,012345678901234567890123456789
Revenue a month$012345678901234567890123456789,012345678901234567890123456789
Over twelve months$0123456789,012345678901234567890123456789,012345678901234567890123456789

Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.

Also for UpFlip

All 16 for UpFlip