Copy This Business
Turn founder interviews into executable business blueprints.
Turns a founder interview into something executable: the model, the numbers, the first steps and the parts that will not transfer. The gap between an inspiring story and a plan is the work this does.
What a v1 does5 features
- Interviews turned into a structured business model
- Revenue, costs and margins extracted where stated
- A first-90-days sequence to replicate it
- What was luck or context, named as such
- Comparison across several businesses of the same type
The market
People pay reliably to learn how to run a business, and HoneyBook's 100,000 members show they pay to run one. Paying to validate an idea before starting is much less established. These are adjacent comparables rather than direct ones, and $15 a month should be read that way.
Where these numbers come from
| Company | Earns | Reach | Source |
|---|---|---|---|
| LivePlan | Consumer-priced SaaS | Not published | Published pricing |
| Coursera | $757.5M revenue, FY2025 | 197M registered learners | Public filings, 2025 |
| HoneyBook | $1B+ booked | 100,000+ members | Company-stated |
Why this audience
This audience watches founder interviews and then has to reconstruct the model from a conversation. They are explicitly there to copy something that works. Turning the interview into an executable blueprint is the step they are already doing badly on a notepad.
Before it can launch
No licence, certification or data agreement stands between this and a launch — app-store review and an ordinary privacy policy aside.
How the pricing works
Consumer pricing for the same reason: the buyer is a person deciding what to start, not a company with a software budget.
What it earns
Drag me Every figure recalculates as you go.
0.05% of 2M followers · capped at 50,000
Opens on the price this idea was costed at, $15.
1,000 paying — 0.05% of 2M followers — × $15 a month = $15,000 a month
Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.
Is this the one for your audience?
We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.
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