UpFlip’s apps

90-Day Launch Planner

Turn a business idea into a structured 90-day plan.

Ninety days, planned backwards from a launch date, with a week's work in each week. Built for people who have an idea and lose six months to preparing rather than starting.

What a v1 does5 features
  • A dated plan working back from the launch
  • Weekly milestones with a clear done condition
  • Dependencies ordered so nothing waits on nothing
  • Slippage handled by rescheduling rather than resetting
  • A weekly review against the ninety-day target

The market

Adjacent marketBusiness planning and validation
$757Ma year at Coursera, from 197M registered learners

People pay reliably to learn how to run a business, and HoneyBook's 100,000 members show they pay to run one. Paying to validate an idea before starting is much less established. These are adjacent comparables rather than direct ones, and $19 a month should be read that way.

Where these numbers come from
CompanyEarnsReachSource
LivePlanConsumer-priced SaaSNot publishedPublished pricing
Coursera$757.5M revenue, FY2025197M registered learnersPublic filings, 2025
HoneyBook$1B+ booked100,000+ membersCompany-stated

Why this audience

This audience has an idea and loses six months to preparing rather than starting. They know the steps in the abstract from watching others. A dated ninety-day plan converts what they have learned into a deadline, which is the missing part.

Before it can launch

No licence, certification or data agreement stands between this and a launch — app-store review and an ordinary privacy policy aside.

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.05% of 2M followers · capped at 50,000

Price per month$19

Opens on the price this idea was costed at, $19.

1,000 paying — 0.05% of 2M followers — × $19 a month = $19,000 a month

Paying users0123456789,012345678901234567890123456789
Revenue a month$01234567890123456789,012345678901234567890123456789
Over twelve months$012345678901234567890123456789,012345678901234567890123456789

Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.

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