First 100 Customers
Help new businesses find prospects, acquire customers, and track conversions.
The specific problem of a business with a product and no customers. It builds a prospect list, gives the outreach to send, and tracks what converts, so the first hundred are a process rather than a panic.
What a v1 does5 features
- A prospect list built from real local and online sources
- Outreach sequences written for the specific business
- Replies tracked, with the ones needing an answer surfaced
- Conversion measured per channel, so the working one is obvious
- Compliance built in - consent, unsubscribes, SMS registration
The market
Clay reached $100M ARR in November 2025, growing 263% year on year at a $3.1B valuation. Business buyers pay readily in this category, which supports $49 a month.
Where these numbers come from
| Company | Earns | Reach | Source |
|---|---|---|---|
| Apollo.io | $150M ARR, 2025 · $1.6B valuation | 275M+ contacts, 73M+ companies in database | Independent estimate, 2025 |
| Clay | $100M ARR, Nov 2025 (+263% YoY) · $3.1B valuation | Not published | Independent estimate |
| Instantly | Paid tiers | Not published | Published pricing |
Why this audience
These viewers get further than most - they actually launch - and then discover that nobody comes. The content covers building; the wall is customers. That is the point at which this audience is most desperate and most willing to pay.
Before it can launch
- CAN-SPAM for email; TCPA consent and 10DLC registration before it sends a single SMS
What it earns
Drag me Every figure recalculates as you go.
0.05% of 2M followers · capped at 50,000
Opens on the price this idea was costed at, $49.
1,000 paying — 0.05% of 2M followers — × $49 a month = $49,000 a month
Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.
Is this the one for your audience?
We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.
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