UpFlip’s apps

Entrepreneur Accountability OS

Track goals, milestones, revenue, and weekly execution.

Goals, milestones and the weekly execution against them, for somebody with no boss to notice. It measures the work that moves revenue and asks about it every week whether or not it went well.

What a v1 does5 features
  • Quarterly goals broken into weekly commitments
  • A weekly check-in that happens whether or not the week went well
  • Revenue tracked next to the activity meant to produce it
  • Streaks on execution rather than on logging in
  • A quarter-end review of what was committed against what happened

The market

Proven marketTask and daily planning
50M usersat Todoist, of whom roughly 300,000 pay

That is about 0.6% conversion at the most successful independent task manager there is. Motion went from $2M to $50M in under two years charging $19 to $34 a month, and Sunsama charges $16 to $20. At $15 a month this is priced below both.

Where these numbers come from
CompanyEarnsReachSource
Todoist$26.5M a year50M+ users · ~300k paying customersIndependent estimate
Motion$2M to $50M ARR in under two yearsNot publishedIndependent estimate
Sunsama$16–20/moNot publishedPublished pricing, 2026

Why this audience

This audience is self-directed with no boss to notice, which is the freedom they wanted and the reason so many stall. They already benchmark themselves against the operators in the content. A weekly commitment they have to answer for is the structure they lack.

Before it can launch

No licence, certification or data agreement stands between this and a launch — app-store review and an ordinary privacy policy aside.

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.05% of 2M followers · capped at 50,000

Price per month$15

Opens on the price this idea was costed at, $15.

1,000 paying — 0.05% of 2M followers — × $15 a month = $15,000 a month

Paying users0123456789,012345678901234567890123456789
Revenue a month$01234567890123456789,012345678901234567890123456789
Over twelve months$012345678901234567890123456789,012345678901234567890123456789

Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.

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