The Schoeller Family’s apps

Family Travel Planner

Plan family trips with kid-friendly itineraries, hotels, activities, and packing lists.

Trip planning with the constraints families actually have: nap times, car seats, what a seven-year-old will tolerate, and what everybody needs packed. It produces an itinerary that survives contact with children.

What a v1 does5 features
  • Itineraries paced for children rather than for maximum sightseeing
  • Accommodation filtered on what families need, not on stars
  • Activities matched to the ages travelling
  • Packing lists generated per child and per trip
  • Shared with the whole family, editable by both parents

The market

Adjacent marketTrip planning
$1Min annual revenue at Wanderlog, reached in June 2024

Hopper earns from bookings rather than subscription and TripIt sells a paid tier. Trip planning monetises through transactions more reliably than through monthly fees, so $10 a month runs against how this category usually earns.

Where these numbers come from
CompanyEarnsReachSource
HopperMonetises bookings, not subscriptionNot publishedModel · Expedia partnership announced Mar 2025
Wanderlog$1M revenue milestoneNot publishedCompany-stated, June 2024
TripItPaid Pro tierNot publishedPublished pricing

Why this audience

This audience is planning trips with children and watching people who do it well for exactly that reason. They are not looking for destinations; they are looking for how it is survivable with a four-year-old. Itineraries paced for real children rather than for maximum sightseeing is the specific thing they came for.

Before it can launch

No licence, certification or data agreement stands between this and a launch — app-store review and an ordinary privacy policy aside.

How the pricing works

Billed monthly, bought seasonally. Families plan in bursts and cancel after the trip, so the honest read of the figure below is a rate while they are subscribed - roughly four months a year each - rather than an annuity.

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.043% of 2.3M followers · capped at 50,000

Price per month$10

Opens on the price this idea was costed at, $10.

1,000 paying — 0.043% of 2.3M followers — × $10 a month = $10,000 a month

Paying users0123456789,012345678901234567890123456789
Revenue a month$01234567890123456789,012345678901234567890123456789
Over twelve months$012345678901234567890123456789,012345678901234567890123456789

Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.

Also for The Schoeller Family