The Schoeller Family’s apps

Digital Travel Passport

Track countries, cities, attractions, adventures, and achievements.

A record of everywhere somebody has been, kept as a collection rather than a camera roll: countries, cities, landmarks and the things they did, with a map that fills in over years.

What a v1 does5 features
  • Countries and cities tracked on a map that fills in
  • Landmarks and experiences ticked off as collections
  • Trips as entries, with photos and notes attached
  • Statistics - distance, countries, continents
  • A shareable profile without giving away home

The market

Adjacent marketTrip planning
$1Min annual revenue at Wanderlog, reached in June 2024

Hopper earns from bookings rather than subscription and TripIt sells a paid tier. Trip planning monetises through transactions more reliably than through monthly fees, so $4 a month runs against how this category usually earns.

Where these numbers come from
CompanyEarnsReachSource
HopperMonetises bookings, not subscriptionNot publishedModel · Expedia partnership announced Mar 2025
Wanderlog$1M revenue milestoneNot publishedCompany-stated, June 2024
TripItPaid Pro tierNot publishedPublished pricing

Why this audience

These viewers keep score of where they have been and enjoy watching somebody else keep score. Collecting is already the behaviour. A map that fills in over years turns something they do privately into something with a shape.

Before it can launch

No licence, certification or data agreement stands between this and a launch — app-store review and an ordinary privacy policy aside.

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.043% of 2.3M followers · capped at 50,000

Price per month$4

Opens on the price this idea was costed at, $4.

1,000 paying — 0.043% of 2.3M followers — × $4 a month = $4,000 a month

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Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.

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