Adoption Support Platform
Organize adoption resources, documents, milestones, journals, and support.
Adoption generates a large amount of paperwork, waiting and emotional work, usually tracked in a folder and a head. This organises documents, milestones and journals in one place, and keeps a family's own record of the process.
What a v1 does5 features
- Documents stored, dated and checklist-tracked
- Milestones with what is required at each stage
- A private journal for the parts that are not administrative
- Shared access for both parents and, optionally, a caseworker
- Organises what a family already has - it does not advise on the case
The market
That is roughly $5M a year on about 30,000 downloads a month. This is a real category but a small one, so the expectation at $12 a month should be sized accordingly.
Where these numbers come from
| Company | Earns | Reach | Source |
|---|---|---|---|
| Cozi | ~$400k a month | ~30k downloads a month | Sensor Tower estimate, Feb 2026 |
| Skylight | Hardware plus subscription | Not published | Model, not a disclosed figure |
| AnyList | Paid family tier | Not published | Published pricing |
Why this audience
This is a specific and rare audience: families going through or considering adoption, drawn here by somebody who has been through it. The process buries them in paperwork, waiting and milestones with no system to hold it. There is almost nowhere else this product's buyers are gathered in one place.
Before it can launch
- None to hold documents, journals and checklists. Advising on a placement is regulated adoption practice in every state, so the line is drawn at organising what the family already has
What it earns
Drag me Every figure recalculates as you go.
0.043% of 2.3M followers · capped at 50,000
Opens on the price this idea was costed at, $12.
1,000 paying — 0.043% of 2.3M followers — × $12 a month = $12,000 a month
Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.
Is this the one for your audience?
We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.
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