The Schoeller Family’s apps

Family Memory App

Store photos, videos, stories, milestones, and trips.

The family archive that currently exists as forty thousand unsorted photos: put in order, with the stories attached, and findable by the people in them. Built for a household rather than an individual feed.

What a v1 does5 features
  • One shared library for the whole household
  • Photos and videos organised by person, place and event
  • Written and recorded stories attached to the moments
  • Milestones and trips as their own collections
  • Export of everything, so it is never locked in

The market

Proven marketFamily organisers
$400k a monthestimated at Cozi, the category leader

That is roughly $5M a year on about 30,000 downloads a month. This is a real category but a small one, so the expectation at $6 a month should be sized accordingly.

Where these numbers come from
CompanyEarnsReachSource
Cozi~$400k a month~30k downloads a monthSensor Tower estimate, Feb 2026
SkylightHardware plus subscriptionNot publishedModel, not a disclosed figure
AnyListPaid family tierNot publishedPublished pricing

Why this audience

This is an audience that documents family life on purpose - that is why they watch a family documenting theirs. They already have thousands of photos and no system. The value of putting a childhood in order is obvious to people who have made recording it a habit.

Before it can launch

  • COPPA - children's faces, names and locations put this squarely in scope

How the pricing works

One price per household rather than per person, 100GB included, $3 a month for each further 100GB. Storage is the only cost that grows with use, so it is the only thing metered.

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.043% of 2.3M followers · capped at 50,000

Price per month$6

Opens on the price this idea was costed at, $6.

1,000 paying — 0.043% of 2.3M followers — × $6 a month = $6,000 a month

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Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.

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