Seth Godwin’s apps

CarPlay Companion

Driving-focused utility for parking, fuel, maintenance, navigation, and vehicle information.

The small driving jobs a phone is bad at while moving, put behind large buttons and a voice. Where the car is parked, what the parking rules are, when the fuel runs out, what the warning light means and when the service is due.

What a v1 does5 features
  • Parking saved automatically, with the meter expiry and the rules for that street
  • Fuel range and the cheapest stop still within it
  • Service and registration reminders tied to the car, not to a calendar
  • Warning light lookup by symbol, with what it means and how urgent it is
  • Everything reachable in one tap or one phrase while driving

The market

New categoryDriving utilities
No one sells this yet

Drive Weather and Weather on the Way are small independent apps that publish nothing, and GasBuddy shows the audience exists at 100M downloads while remaining free. This is an unbuilt product rather than a failed one, priced at $5 a month.

Where these numbers come from
CompanyEarnsReachSource
Drive WeatherSmall paid appNot publishedPublished pricing
Weather on the WaySmall paid appNot publishedPublished pricing
GasBuddyFree, merchant-monetised100M downloadsModel

Why this audience

This audience spends real time in the car and has opinions about it. The small jobs - parking rules, fuel range, what the warning light means - are exactly the friction they discuss. Putting them behind large buttons is a product for people who are actually driving.

Before it can launch

  • An Apple CarPlay entitlement, granted by app category - parking, fuel and navigation are accepted categories, general utilities are not

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.056% of 1.8M followers · capped at 50,000

Price per month$5

Opens on the price this idea was costed at, $5.

1,000 paying — 0.056% of 1.8M followers — × $5 a month = $5,000 a month

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Revenue a month$0123456789,012345678901234567890123456789
Over twelve months$01234567890123456789,012345678901234567890123456789

Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.

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