Seth Godwin’s apps

Car Buying Copilot

Guide users through finding, comparing, negotiating, financing, and buying a car.

Walks somebody through buying a car from the first shortlist to signing, and takes the side of the buyer at each step. It works out what is affordable, what the car is worth, what the dealer's financing actually costs, and what to say when the numbers move at the desk.

What a v1 does5 features
  • A budget from income and existing payments, not from what a lender will approve
  • Shortlist comparison on total cost of ownership rather than sticker price
  • Financing compared side by side, with the dealer's offer as one of the options
  • Negotiation scripts for the specific car, price and dealer
  • A pre-signing check of the paperwork against what was agreed

The market

Adjacent marketCar buying and resale
$20.3Ba year at Carvana, which sold 596,641 cars in 2025

CarGurus takes around $232M a quarter from its marketplace, mostly from dealers, and draws 30 to 35 million monthly visitors. Carvana earns on the cars it sells. Neither charges shoppers to use it, so a $12 a month consumer subscription would be a different model to anything proven here.

Where these numbers come from
CompanyEarnsReachSource
Carvana$20.3B revenue, 2025 (+49%)596,641 retail units sold, 2025Public filings
CarGurus~$232M marketplace revenue, Q3 2025 (+14%)~30–35M monthly unique visitorsPublic filings
Cars.comPublic marketplace compNot publishedModel, not a disclosed figure

Why this audience

This audience arrives at the dealership having been warned about every trick, and still faces the desk alone. The content has built the scepticism; what it cannot do is stand next to them. Scripts and numbers for the specific car and offer is that support made portable.

Before it can launch

No licence, certification or data agreement stands between this and a launch — app-store review and an ordinary privacy policy aside.

How the pricing works

Paid for the two months somebody is actually buying a car, then cancelled. That is fine at $12 and fatal at $199 - the one-off price nobody pays before they trust the advice.

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.056% of 1.8M followers · capped at 50,000

Price per month$12

Opens on the price this idea was costed at, $12.

1,000 paying — 0.056% of 1.8M followers — × $12 a month = $12,000 a month

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Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.

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