Shopping List
Generate the furniture, materials, tools, lighting, and decor needed.
The unglamorous half of a design: everything actually needed to build it, with quantities, in one list that can be bought. Furniture, materials, tools, lighting and the small things people forget until the shop has closed.
What a v1 does5 features
- Everything the design needs, with quantities
- Split by room and by trip
- Priced across retailers, with the total for each
- The consumables people forget - fixings, filler, sandpaper
- Tick-off mode for use in the aisle
The market
Houzz earns from the 3M professionals on its platform rather than from homeowners. Planner 5D and Havenly sell to consumers on smaller tiers. A $2.50 a month homeowner subscription is not yet proven at scale.
Where these numbers come from
| Company | Earns | Reach | Source |
|---|---|---|---|
| Houzz | $379.7M annual revenue | 70M+ homeowners · 3M+ pros | Independent estimate, 2026 |
| Planner 5D | Consumer subscription | Not published | Published pricing |
| Havenly | Per-room design fees | Not published | Published pricing |
Why this audience
The reason a project stalls in this audience is rarely the design; it is the six trips to the hardware shop and the thing that was forgotten. They already know what they want to build. What they lack is the complete list, and they are the rare group who will actually buy from it.
Before it can launch
- Retailer affiliate approval (Amazon Associates, Wayfair, Home Depot)
How the pricing works
Free to the user. The $2.50 is not a charge - it is the affiliate commission an active user generates in a month, and that is what the projection multiplies. A paywall in front of a shopping list is the one thing that would stop the list being used.
What it earns
Drag me Every figure recalculates as you go.
0.037% of 2.7M followers · capped at 50,000
Opens on the price this idea was costed at, $2.50.
1,000 paying — 0.037% of 2.7M followers — × $2.50 a month = $2,500 a month
Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.
Is this the one for your audience?
We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.
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