Realistic Budget
Calculate the total realistic project budget, including labor and contingency.
The number people should have started with: the full cost of the project including labour, waste, delivery and the contingency that every renovation eventually spends. Built to be believed rather than to be encouraging.
What a v1 does5 features
- Labour, materials, delivery and disposal all included
- A contingency sized to the type of work, not a flat ten per cent
- Where this project is most likely to overrun
- Comparison against what similar projects actually cost
- A financing view if it is not being paid in cash
The market
Houzz earns from the 3M professionals on its platform rather than from homeowners. Planner 5D sells consumers a subscription and Havenly charges per room. A homeowner paying $7 for a full project budget is not yet proven at scale.
Where these numbers come from
| Company | Earns | Reach | Source |
|---|---|---|---|
| Houzz | $379.7M annual revenue | 70M+ homeowners · 3M+ pros | Independent estimate, 2026 |
| Planner 5D | Consumer subscription | Not published | Published pricing |
| Havenly | Per-room design fees | Not published | Published pricing |
Why this audience
This audience has watched enough renovations to know the quoted figure is never the real one, and still has no way to work out their own. They are planning real spending on real rooms. A number they can believe is worth more to them than another render.
Before it can launch
No licence, certification or data agreement stands between this and a launch — app-store review and an ordinary privacy policy aside.
What it earns
Drag me Every figure recalculates as you go.
0.037% of 2.7M followers · capped at 50,000
Opens on the price this idea was costed at, $7.
A quarter is one purchase every four years; twelve is monthly.
1,000 paying — 0.037% of 2.7M followers — × $7 × 3 purchases a year = $21,000 a year
Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.
Is this the one for your audience?
We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.
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