Picture → Cost Estimate
Upload a project photo and estimate renovation costs.
Photograph a room or a job and get a costed estimate before calling anybody. It reads what is there, works out the scope, and prices it against regional labour and material rates so the first quote has something to be compared with.
What a v1 does5 features
- Scope inferred from photographs of the actual space
- Labour and materials priced to the local region
- A range rather than a single number, with what moves it
- A line-by-line breakdown to check a builder's quote against
- Export to share with whoever is quoting
The market
Houzz earns from the 3M professionals on its platform rather than from homeowners. Planner 5D sells consumers a subscription and Havenly charges per room. A homeowner paying $5 for an estimate before calling a builder is not yet proven at scale.
Where these numbers come from
| Company | Earns | Reach | Source |
|---|---|---|---|
| Houzz | $379.7M annual revenue | 70M+ homeowners · 3M+ pros | Independent estimate, 2026 |
| Planner 5D | Consumer subscription | Not published | Published pricing |
| Havenly | Per-room design fees | Not published | Published pricing |
Why this audience
This audience is constantly estimating in their heads - what would that cost, could I do that here - and getting it wrong in both directions. They are about to get quotes from builders and have no basis to judge them. A costed estimate from a photograph is the number they are already trying to guess.
Before it can launch
- Regional cost data licence (RSMeans, Craftsman or equivalent) - guessed prices cannot carry an estimate somebody spends money against
What it earns
Drag me Every figure recalculates as you go.
0.037% of 2.7M followers · capped at 50,000
Opens on the price this idea was costed at, $5.
A quarter is one purchase every four years; twelve is monthly.
1,000 paying — 0.037% of 2.7M followers — × $5 × 6 purchases a year = $30,000 a year
Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.
Is this the one for your audience?
We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.
AI Dream Room
Upload a room photo and generate realistic transformations.
$100 → $10K Room
Show the same room redesigned at different budgets.
Renovation Planner
Turn a design into a step-by-step renovation plan.
Shopping List
Generate the furniture, materials, tools, lighting, and decor needed.
Realistic Budget
Calculate the total realistic project budget, including labor and contingency.
Community Challenges
Let users compete in room and transformation challenges.