Community Challenges
Let users compete in room and transformation challenges.
A monthly transformation challenge with everybody working to the same brief, then voting. It gives people a reason to finish the room rather than plan it forever, and a place to show it when they do.
What a v1 does5 features
- A monthly brief everybody works to
- Before and after entries with progress posts
- Community voting plus a judged pick
- Feedback on entries rather than only scores
- A profile of everything somebody has built
The market
Houzz earns from the 3M professionals on its platform rather than from homeowners. Planner 5D and Havenly sell to consumers on smaller tiers. A $5 a month homeowner subscription is not yet proven at scale.
Where these numbers come from
| Company | Earns | Reach | Source |
|---|---|---|---|
| Houzz | $379.7M annual revenue | 70M+ homeowners · 3M+ pros | Independent estimate, 2026 |
| Planner 5D | Consumer subscription | Not published | Published pricing |
| Havenly | Per-room design fees | Not published | Published pricing |
Why this audience
This is an audience that already posts its own before-and-afters in the comments without being asked. The appetite to be seen finishing something is there and has nowhere to go. A monthly brief and a place to show the result turns passive watching into a thing they do.
Before it can launch
- User-generated content moderation - App Store guideline 1.2, and notice-and-action under the EU Digital Services Act
How the pricing works
Membership, not entry fees. Joining a challenge is free and the fee buys unlimited entries, judging feedback and a public profile. Entry fees plus a prize would make it a competition, which is regulated state by state.
What it earns
Drag me Every figure recalculates as you go.
0.037% of 2.7M followers · capped at 50,000
Opens on the price this idea was costed at, $5.
1,000 paying — 0.037% of 2.7M followers — × $5 a month = $5,000 a month
Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.
Is this the one for your audience?
We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.
AI Dream Room
Upload a room photo and generate realistic transformations.
$100 → $10K Room
Show the same room redesigned at different budgets.
Renovation Planner
Turn a design into a step-by-step renovation plan.
Picture → Cost Estimate
Upload a project photo and estimate renovation costs.
Shopping List
Generate the furniture, materials, tools, lighting, and decor needed.
Realistic Budget
Calculate the total realistic project budget, including labor and contingency.