Casper Capital’s apps

Best Time to Fill Up

Identify when and where to buy fuel at the best price, and the optimal time to refuel.

Fuel prices move by day and by station, and most people pay the difference without noticing. This watches local prices and says whether to fill up now or wait, and where, given how much range is left.

What a v1 does5 features
  • Live prices for stations on the routes actually driven
  • A fill now or wait call, with the expected saving stated
  • Alerts when a nearby station drops below a set price
  • Range-aware suggestions - never advises waiting past the tank
  • A running total of what waiting has saved this year

The market

Adjacent marketFuel and route saving
100M downloadsat GasBuddy, which is free to drivers

Upside operates across 50,000 locations and reports average savings of $254 a year, also free to the user. Every established product here earns from merchants, so a $3 a month subscription has no precedent in this category.

Where these numbers come from
CompanyEarnsReachSource
GasBuddyFree to users, monetised on merchants and ads100M downloads · 150,000+ stationsModel, not a subscription
Upside~$254/yr average saving50,000+ merchant locationsCompany-stated
WazeFree, ad-supportedNot publishedNon-subscription

Why this audience

This is an audience that optimises everyday costs as a matter of principle - the content is about the small leaks adding up. Fuel is one of the few weekly purchases with real price variance. Being told when and where to fill up is squarely inside their existing habit.

Before it can launch

  • A fuel price data licence (GasBuddy, OPIS) - crowd-sourced prices are too stale to promise a saving against

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.0091% of 11M followers · capped at 50,000

Price per month$3

Opens on the price this idea was costed at, $3.

1,000 paying — 0.0091% of 11M followers — × $3 a month = $3,000 a month

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Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.

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