Casper Capital’s apps

Automated Budgeting / Financial Solutions

Personal finance management without manual transaction entry.

For people who have tried budgeting apps and stopped because of the data entry. Everything is derived from the accounts themselves - categories, budgets, forecasts - and the only manual step is confirming the occasional odd transaction.

What a v1 does5 features
  • Zero manual entry - everything from linked accounts
  • Categories learned from corrections rather than reset each month
  • Forecasts of the month ahead from committed spending
  • Only genuinely ambiguous transactions surfaced for review
  • Works without touching it for weeks at a time

The market

Proven marketBudgeting apps
10M membersat Rocket Money, which charges for budgeting and bill management

Monarch has roughly 1.8M monthly users and YNAB about 1.4M, at $99.99 and $109 a year. Mint's closure left the largest gap in consumer finance and three paid products grew into it. This is costed at $9 a month.

Where these numbers come from
CompanyEarnsReachSource
Rocket Money$880M+ saved for members10M+ membersCompany-stated, 2025
Monarch Money$99.99–199 a year~1.8M monthly active usersPublished pricing, 2026
YNAB$109 a year~1.4M monthly active usersPublished pricing, 2026

Why this audience

These viewers are convinced of the principle and defeated by the practice - every budgeting attempt has died on manual entry. The content keeps making the case for control. Removing the entry entirely is the only version they have not yet failed at.

Before it can launch

  • Open-banking access through Plaid; SOC 2 Type II

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.0091% of 11M followers · capped at 50,000

Price per month$9

Opens on the price this idea was costed at, $9.

1,000 paying — 0.0091% of 11M followers — × $9 a month = $9,000 a month

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Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.

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