Casper Capital’s apps

Credit Score App

Explain credit factors and help users improve their score.

Explains the score rather than only showing it: which factors are holding it down, by how much, and what would actually change them. It simulates a decision before it is made rather than reporting the damage afterwards.

What a v1 does5 features
  • The score with every factor broken out and weighted
  • Simulation - what closing this card or opening that loan does
  • Alerts on the changes that matter, not on every update
  • Disputes and errors walked through step by step
  • The realistic timeline for each improvement

The market

Proven marketCredit score
$649Ma year at Credit Karma, from 130M members

Credit Karma is built on a score people can obtain free elsewhere, and earns through card and loan referrals rather than subscription, so $10 a month has to buy something the free score does not.

Where these numbers come from
CompanyEarnsReachSource
Credit Karma$649M revenue, FY2025 (+34%)130M membersIntuit segment reporting
Rocket Money$880M+ saved for members10M+ membersCompany-stated, 2025
Ibotta$187M D2C revenue, FY202554M+ registered usersPublic filings, down 22% year on year

Why this audience

Credit is a recurring subject here and the audience knows the score matters without knowing what moves it. They are making decisions - closing a card, taking a loan - blind. Simulating the decision before making it is the missing half of the education they have.

Before it can launch

  • A bureau reseller agreement (Array, Experian Partner Solutions); FCRA compliance, including a permissible-purpose check on every pull

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.0091% of 11M followers · capped at 50,000

Price per month$10

Opens on the price this idea was costed at, $10.

1,000 paying — 0.0091% of 11M followers — × $10 a month = $10,000 a month

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Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.

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