Grocery Savings Planner
Combine price comparison, shopping-list optimization, and cheaper alternatives to reduce the bill.
Puts the pieces together: compare the stores, optimise the list, swap what can be swapped, and plan around what is on offer. It targets a weekly bill and works backwards from it.
What a v1 does5 features
- A weekly target bill, with a plan to hit it
- Comparison, substitution and offers combined in one plan
- Meal suggestions built from what is cheap this week
- Actual spend tracked against the target
- A monthly report of what the changes saved
The market
Ibotta's direct-to-consumer revenue fell 22% year on year, so this category is proven and contracting at the same time. Members save around $250 a year, which is the figure to price $6 a month against.
Where these numbers come from
| Company | Earns | Reach | Source |
|---|---|---|---|
| Ibotta | $187M D2C revenue, FY2025 (down 22%) | 54M+ registered · 18.2M redeemers | Public filings |
| Ibotta | ~$250–261 a year | ~461k downloads a month | Company-stated |
| Upside | ~$254/yr average saving | 50,000+ merchant locations | Company-stated |
Why this audience
These viewers are trying to cut a weekly bill by a specific amount and are assembling the tactics one video at a time. Comparison, substitution and offers are already their toolkit. Combining them against a target bill is what they are doing by hand.
Before it can launch
- A price data licence with store-level pricing
How the pricing works
Flat monthly rather than a share of the saving. Charging a share means proving the counterfactual basket, and no shopper accepts being told what they would otherwise have spent.
What it earns
Drag me Every figure recalculates as you go.
0.018% of 5.5M followers · capped at 50,000
Opens on the price this idea was costed at, $6.
1,000 paying — 0.018% of 5.5M followers — × $6 a month = $6,000 a month
Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.
Is this the one for your audience?
We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.
Grocery Cost Calculator
Build a grocery list and estimate the total cost before shopping.
Grocery Price Comparison
Compare the total cost of the same grocery list across different stores.
Cheapest Grocery Store Finder
Recommend the nearby store with the lowest total price for a specific shopping list.