Journalist Research Toolkit
Research workspace for source organization, fact checking, interview preparation, notes, and summaries.
A workspace for reporting: sources, documents, notes and timelines held together, with fact-checking attached to claims rather than kept in a separate list. Built so that what is written can be traced back to what was found.
What a v1 does5 features
- Sources and documents organised per story
- Claims linked to the evidence behind them
- Interview preparation and notes in the same place as the material
- Timelines assembled from dated facts
- Encrypted notes, with no logs that could be compelled
The market
Muck Rack sells a journalist and PR database to organisations, and Apollo.io sells research data to sales teams at an estimated $150M ARR. Neither builds a reporter's working research file. Priced at $29 a month for a working professional.
Where these numbers come from
| Company | Earns | Reach | Source |
|---|---|---|---|
| Muck Rack | Enterprise SaaS | Not published | No disclosed figure |
| Apollo.io | $150M ARR, 2025 | 275M+ contacts in database | Independent estimate |
| Coursera | $757.5M revenue, FY2025 | 197M registered learners | Public filings, 2025 |
Why this audience
This audience takes interviewing seriously enough to research properly and works from scattered notes and tabs. Sources, documents and claims held together with the evidence attached is the workspace their standards imply and their tooling does not provide.
Before it can launch
- No licence, but source protection is the real obligation: encrypted notes, and no logs we could be compelled to hand over
What it earns
Drag me Every figure recalculates as you go.
0.032% of 3.1M followers · capped at 50,000
Opens on the price this idea was costed at, $29.
1,000 paying — 0.032% of 3.1M followers — × $29 a month = $29,000 a month
Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.
Is this the one for your audience?
We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.
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