Guest Deep-Dive Tool
Find interesting connections and lesser-known details about a guest.
Goes looking for the things that make an interview memorable: the early business that failed, the connection to another guest, the position they held five years ago and have quietly dropped. Public sources only, with everything traceable.
What a v1 does5 features
- Timeline of the guest's public career, including the parts they skip
- Connections to other people and companies in the show's orbit
- Positions taken publicly and how they have changed
- Everything cited, with nothing asserted without a source
- A shortlist of the five most interview-worthy findings
The market
Interviewers prepare in documents today. Descript sells production tooling and Apollo.io sells research data at an estimated $150M ARR, but neither assembles a guest briefing. Priced at $39 a month for a working interviewer or producer.
Where these numbers come from
| Company | Earns | Reach | Source |
|---|---|---|---|
| Apollo.io | $150M ARR, 2025 | 275M+ contacts in database | Independent estimate |
| Descript | Paid tiers | Not published | Published pricing |
| OpusClip | $10.3M to $20M ARR | 10M+ users | Independent estimates |
Why this audience
This audience notices when an interviewer knows something nobody else asked about, because that is the moment the format justifies itself. Finding the connections and the quietly-dropped positions is what separates a memorable episode from a competent one, and they can tell.
Before it can launch
- Public records and archives only. Under GDPR a subject in the EU can object to a profile built about them, and this is a profile built about them
What it earns
Drag me Every figure recalculates as you go.
0.032% of 3.1M followers · capped at 50,000
Opens on the price this idea was costed at, $39.
1,000 paying — 0.032% of 3.1M followers — × $39 a month = $39,000 a month
Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.
Is this the one for your audience?
We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.
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