Outdoor Emergency App
Fast-access emergency toolkit with contacts, location sharing, flashlight, compass, and safety guidance.
Everything needed in the first five minutes of something going wrong outdoors, on one screen and reachable with cold hands. Location to send to somebody, the contacts to send it to, light, direction, and what to do while help comes.
What a v1 does5 features
- Precise location in the formats rescue services ask for
- One-tap sharing to chosen contacts, working over SMS when data fails
- Torch, strobe and whistle without leaving the screen
- Compass and bearing back to the trailhead
- First-aid guidance for the common outdoor injuries
The market
AllTrails charges $35.99 a year, recently added an $80 tier, and is estimated above $130M ARR. That is roughly 1.5% conversion on a free utility, and $4 a month should be read against that rate.
Where these numbers come from
| Company | Earns | Reach | Source |
|---|---|---|---|
| AllTrails | ARR estimated $130M+ · $35.99/yr, Peak tier $80/yr | 65M users · 1M+ paying subscribers | Independent estimates, 2024–25 |
| Gaia GPS | Paid tiers | Not published | Published pricing |
| onX Backcountry | Paid tiers | Not published | Published pricing |
Why this audience
This audience thinks about what happens when it goes wrong - preparedness is the subject rather than a caveat. They have already accepted that the first five minutes matter. Location, contacts, light and guidance on one screen is what the content has been arguing for.
Before it can launch
- Not a medical device and it must not read as one (App Store 1.4.1). Emergency features carry a not-a-substitute-for-911 notice, and satellite SOS needs a carrier partner
What it earns
Drag me Every figure recalculates as you go.
0.021% of 4.7M followers · capped at 50,000
Opens on the price this idea was costed at, $4.
1,000 paying — 0.021% of 4.7M followers — × $4 a month = $4,000 a month
Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.
Is this the one for your audience?
We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.
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