Think Deeper
Turn big philosophical topics into interactive questions, dilemmas, and reflection.
Takes a large philosophical question and turns it into something a person can actually do for twenty minutes: a dilemma to answer, a position to defend, a counterargument to meet. Nothing is graded, and no view is treated as the correct one.
What a v1 does5 features
- Big topics broken into answerable dilemmas rather than essays
- Positions stated back to the user in their own terms
- A counterargument after each answer, drawn from real philosophy
- Short sessions that end at a natural stopping point
- A record of what was argued, to return to later
The market
Day One charges $34.99 a year. Reflection products monetise annually rather than monthly, so $7 a month is materially above the category norm.
Where these numbers come from
| Company | Earns | Reach | Source |
|---|---|---|---|
| Stoic | ~£30 a year | 4M+ users | Published pricing |
| Day One | $34.99/yr iOS | Not published | Published pricing, 2026 |
| Finch | Not published | Top-grossing self-care app | Category ranking |
Why this audience
This audience seeks out long, difficult questions for entertainment, which is unusual and commercially useful. They are already spending an evening on consciousness or free will voluntarily. Giving them something to do with that appetite - answer, be argued with, come back - is a small step from what they already choose.
Before it can launch
No licence, certification or data agreement stands between this and a launch — app-store review and an ordinary privacy policy aside.
What it earns
Drag me Every figure recalculates as you go.
0.037% of 2.7M followers · capped at 50,000
Opens on the price this idea was costed at, $7.
1,000 paying — 0.037% of 2.7M followers — × $7 a month = $7,000 a month
Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.
Is this the one for your audience?
We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.
Examined Life
Ongoing app for exploring meaning, identity, beliefs, purpose, consciousness, and psychology.
Worldview Profile
Build a profile of the user's philosophical and worldview beliefs.
Interactive Reflection
Challenge assumptions and present counterarguments after users answer questions.
Personal Philosophy Journey
Track how a user's views change over time.