Examined Life
Ongoing app for exploring meaning, identity, beliefs, purpose, consciousness, and psychology.
A long-running companion for the questions that do not resolve: meaning, identity, belief, purpose. It asks rather than answers, keeps what was said, and brings it back months later when the answer has quietly changed.
What a v1 does5 features
- Prompts that go deeper the longer somebody uses it
- Entries kept and resurfaced at intervals
- Themes tracked across months of writing
- Reading suggested from the actual philosophy behind each theme
- Private by default, with nothing shared anywhere
The market
Day One charges $34.99 a year. Reflection products monetise annually rather than monthly, so $9 a month is materially above the category norm.
Where these numbers come from
| Company | Earns | Reach | Source |
|---|---|---|---|
| Stoic | ~£30 a year | 4M+ users | Published pricing |
| Day One | $34.99/yr iOS | Not published | Published pricing, 2026 |
| Finch | Not published | Top-grossing self-care app | Category ranking |
Why this audience
These viewers return to the same questions repeatedly rather than resolving them once, which is the behaviour a subscription needs. They are the people for whom a video about meaning is not a one-off. An ongoing companion for exactly those questions is the format their habit already has.
Before it can launch
No licence, certification or data agreement stands between this and a launch — app-store review and an ordinary privacy policy aside.
What it earns
Drag me Every figure recalculates as you go.
0.037% of 2.7M followers · capped at 50,000
Opens on the price this idea was costed at, $9.
1,000 paying — 0.037% of 2.7M followers — × $9 a month = $9,000 a month
Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.
Is this the one for your audience?
We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.
Think Deeper
Turn big philosophical topics into interactive questions, dilemmas, and reflection.
Worldview Profile
Build a profile of the user's philosophical and worldview beliefs.
Interactive Reflection
Challenge assumptions and present counterarguments after users answer questions.
Personal Philosophy Journey
Track how a user's views change over time.