Erika Kullberg’s apps

Automatic Investment Coach

Guide users to invest a fixed amount daily, weekly, or monthly.

Sets a contribution the person can actually sustain, then keeps it happening and explains what it is doing. Guidance stays general; the buying is executed through a broker partner.

What a v1 does5 features
  • A contribution sized to real income and outgoings
  • Daily, weekly or monthly, whichever gets kept up
  • Plain explanation of what each contribution bought
  • Nudges when a contribution is missed, not lectures
  • Increases suggested when income rises

The market

Proven marketMicro-investing
$400Ma year at Acorns, from 14M customers

Acorns is the evidence that a subscription rather than trading commission can carry a consumer investing product, with over $30B invested since inception. This is costed at $7 a month.

Where these numbers come from
CompanyEarnsReachSource
Acorns$400M+ annual revenue, 202514M+ all-time customers · $30B+ investedIndependent estimate
Stash$37.5M Series D raisedNot publishedAnnounced funding
Greenlight$2B managed by kids6.5M+ usersCompany-stated, 2024

Why this audience

This audience knows they should invest regularly and stalls on how much and how often. The content gives frameworks; the amounts have to be personal. A contribution sized to their real position, then automated, is the frameworks made specific.

Before it can launch

  • A broker partner for the recurring buys; guidance stays generic unless it registers as an RIA

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.0047% of 21.2M followers · capped at 50,000

Price per month$7

Opens on the price this idea was costed at, $7.

1,000 paying — 0.0047% of 21.2M followers — × $7 a month = $7,000 a month

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Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.

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