Animalogic’s apps

Animal Identification App

Identify animals from a photo, with species info, facts, habitat, diet, and conservation status.

Identify an animal from a photograph and get the things worth knowing about it: what it is, where it lives, what it eats, whether it is in trouble and how closely related it is to things people know better. Built for curiosity rather than fieldwork.

What a v1 does5 features
  • Species identification from a photo, with confidence and near-matches
  • Habitat, diet, size and lifespan on one card
  • Conservation status and what is driving it
  • How it relates to more familiar species
  • A log of everything identified, mapped by where it was seen

The market

Adjacent marketNature and species ID
Free and non-profitMerlin Bird ID and Seek, the two best known products in the category

PictureThis charges for plant identification but publishes nothing. Demand is visible in download volume across the category; the paid model is not yet demonstrated. At $5 a month this has to earn its place against free alternatives.

Where these numbers come from
CompanyEarnsReachSource
PictureThisNothing published10,000+ species coveredNo disclosed revenue
Merlin Bird IDFree, grant-fundedNot publishedNon-commercial
Seek / iNaturalistFree, non-profitNot publishedNon-commercial

Why this audience

This audience finds animals genuinely interesting rather than cute, and wants the real biology - what it eats, how it lives, whether it is in trouble. They are the people who will photograph something and want a proper answer. Identification with actual natural history attached is aimed squarely at that curiosity.

Before it can launch

No licence, certification or data agreement stands between this and a launch — app-store review and an ordinary privacy policy aside.

What it earns

Drag me Every figure recalculates as you go.

Paying users1,000

0.033% of 3M followers · capped at 50,000

Price per month$5

Opens on the price this idea was costed at, $5.

1,000 paying — 0.033% of 3M followers — × $5 a month = $5,000 a month

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Revenue a month$0123456789,012345678901234567890123456789
Over twelve months$01234567890123456789,012345678901234567890123456789

Fifty thousand paying users is the ceiling every one of these pages is drawn against, not a forecast. It opens at a thousand, the bottom of the range, so the first figures you see are the modest ones. What the cap buys is comparability: the same range on every app, and the percentage of the audience it takes as the number that moves.

Is this the one for your audience?

We fund it, build it, and run it. You bring the audience and take a share of the revenue. Nothing to pay and nothing to build.